In our view, there has never been a more golden time for people who work in media and we can tell you the army of marketers in our organization are loving it.

We've learned that there isn't general advertising. Or direct response advertising. Or interactive advertising. There is only advertising that works and advertising that doesn't. Advertising that changes behavior, and advertising that doesn't.

We've learned that integration is no longer the game. Because boundaries between our disciplines are crumbling away. It's not about integration. It's on the far side of integration. It's unification. It's a mash-up.